The six things that actually move the number
Two identical flats on the same street can earn very differently. These are the levers, roughly in order of impact.
- Demand type: consistent weekday corporate demand beats seasonal leisure demand
- Occupancy: a realistic 80–90% across the year, not a best-case month annualised
- Average length of stay: longer stays mean fewer turnovers and lower cost
- Presentation: photography, workspace, beds and linen directly change the achievable rate
- Bedroom count and layout: a proper second bedroom or a desk-friendly living space widens the guest pool
- Pricing discipline: rates adjusted weekly against live demand, not set once and forgotten
What comes out before you get paid
Gross booking income is not owner income. Under full management, expect housekeeping and linen, utilities and broadband, consumables, platform or booking costs, and a single management percentage.
Our statements itemise every booking and every cost, so the figure you receive can always be traced back to specific stays.
Where the 20–40% uplift comes from
The uplift over a standard 12-month AST comes from higher nightly rates on shorter corporate stays, better pricing against live demand and the absence of long voids between tenancies. It is not guaranteed, and we will say so plainly if your property is unlikely to achieve it.
If certainty matters more than upside, guaranteed rent gives you a fixed monthly figure instead — occupied or not.
Getting real figures for your address
We appraise the specific property, look at live comparable demand on nearby roads and send written figures within 24 hours. No obligation, no pressure, and if the numbers do not work we tell you.